Tour AT&T Stadium This Summer

Step inside the home of the Dallas Cowboys with an exclusive VIP tour of AT&T Stadium—offered only to attendees of the 2025 SBC Annual Meeting! This unforgettable experience takes you behind the scenes of one of the most iconic stadiums in the world, with access to the Cowboys and Cheerleaders locker rooms, Jerry Jones’ private suite, the postgame interview room, and more. Snap a photo on the field (pending availability), explore luxury suites, and walk where legends play. Tours are just $30 and include a professional group photo—don’t miss your chance to experience the star power of AT&T Stadium while you’re in Dallas!

Your VIP Tour Includes:

While tour stops are subject to change, tours are scheduled to visit the following areas of the stadium: 

  • Dallas Cowboys Locker Room
  • Dallas Cowboys Cheerleaders Locker Room
  • Jerry Jones’ Private Suite
  • Postgame Interview Room
  • Media Press Box
  • Playing Field (depending on availability)
  • Luxury Suites
  • Club Level Seating Areas
  • Dr. Pepper Star Area

 

Tour Details

These tours are being made available to SBC Annual Meeting attendees at a special rate on June 7 & 8.

  • $30/person
  • Private guided tour
  • 90-minute top to bottom view of the stadium
  • Complimentary professional group photo for each group member

SBC25 attendees save on the regular tour prices which range from $40-$45.

Book Your Tour Today